Onward & Upward Museum Exhibit Design

This project was created for the AUA2024 History Booth, the theme was Onward & Upward - Celebrating Black Urologists in America. It included the creation of a logo, brand guidelines for the exhibit, creation of a floor plan, designing a total of 36 text panels based on the text and imagery provided by the doctors, as well as a variety of marketing collateral to promote it. There was also a museum shop and we created items to sell in the shop including cards and socks. This project involved working on a team internally as well as externally, as we worked with the marketing team for the collateral, the museum team to get a better understanding of the exhibit and the preferences of the team involved, and finally externally as we worked with GES to create the large scale graphics and planned the layout of the exhibit. Overall, it was well received by guests of the convention and the people who wrote exhibit text.