Fresh Fare Farms
Marketing Campaign

The overall concept for the design was to create a marketing campaign in a way that would be cohesive as well as promote the message intended and appeal to the target audience. It meets the audience requirement by using colors that they prefer, and promoting messages that would appeal to them based on the information that was provided. Primarily that they were looking for sustainable options that were convenient, fresh, and healthy. The message it communicates is fresh and sustainable, through the use of natural colors and imagery. Elements and principles include color by using it to draw the eye through the page, and movement through the use of different elements to lead you through the words and images. I was careful to ensure that my design choices also aligned with the target audience’s preferences while working on the assignment.