Spa Aesthetica
Marketing Collateral
This set of marketing collateral was created for Spa Aesthetica, a med spa that specializes in facials, laser treatments, and injectables. The intended use was for promotional materials to promote the monthly specials that they offer, and showcase the wide variety of services that they provide to their clients. Some of the materials included social media posts for various platforms, a spa menu that was updated frequently, fliers that gave more detailed information on the services, as well as other various collateral for office use. During this time I also assisted in updating outdated materials such as gift card vouchers and take-home folders for client use that involved a complex die line for printing. Overall, the message that they hoped to communicate was one of trustworthiness, luxury, and a spa-like relaxing atmosphere for their clients.
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Adobe Creative Suite
Brand Creation and Adherence
Color Theory
Collaborating with a Team
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The majority of these assets were created using Adobe Illustrator including the social media assets and folder. Complex die lines were created to ensure the folder was custom to the client needs.
